Success Stories
Achieves a greater impact on their ROI by adopting a complete Business Analytics strategy.
Mi Corral started this digital and analytical transformation path from scratch. At the beginning, every single process to generate reports and data for analysis was disarticulated within each area and the employees had to crunch and manually handle data. Today, they are empowered by the capabilities that Artificial Intelligence bring to their core value.
Results • Facilitated the access to valuable business information for decision-making processes. • Optimized procurement operations processes. • Elevated the understanding about customers' buying behavior. • Increased the opportunity for higher returns from marketing campaigns. • Logistics team can know exactly how many units of every single product they need to have in each store in just a few seconds.
SpecificGoals
• Facilitate the access to valuable business information for decision-makingprocesses.
General Goals
• Sales > To evaluate the performance of each of their store, product, brandand vendor in terms of sales, growth, and profitability.
• Marketing > To prevent customer churn by implementing personalized andsegmented marketing campaigns.
• Finance & Accounting > To calculate and present an Income Statement,Balance Sheet and Free Cash Flow by store, brand, product, customer and city
• Supply chain
• To obtain the optimal quantities to purchase forevery single product sold by thecompany (3.737 as of this writing).
• To calculate understock, overstock, lost sales,working capital costs and inventoriesturn-over ratio at a company and store level
• To obtain the optimal distribution of everyproduct to each store.
Results
•Facilitated the access to valuable business information for decision-makingprocesses.
• Optimized procurement operations processes.
• Elevated the understanding about customers' buying behavior.
• Increased the opportunity for higher returns from marketing campaigns.
• Logistics team can know exactly how many units of every single product theyneed to have in each store in just a few seconds.